Thai wisdom is something that our ancestors have created and inherited continuously. cultural knowledge that occurs in the community Whether it is inventions or creations, architecture, traditions, etc., it affects the learning and understanding of Thai wisdom with the new generation. It is an important process that will lead to learning for conservation. as well as the extension of wisdom in various fields through the methods and processes of the new generation inherited according to their own guidelines.

Supporting students to learn through communication In order to understand Thai wisdom in the real area, it is important. and is an important element in the development and empowerment of students leading to preparation for studying in the 21st century.

Cultural and Arts Inheritance and Preservation Project : Activities for Developing Thai Wisdom Communication to the New Generation Majoring in Tourism Communication It is a support for learning social dimensions. culture with tourism activities in a real study area Effectiveness and worthiness from learning, studying and solving immediate problems that happened to the students The learning experience of the students of communication for tourism.

Activities in the form of a workshop project can promote learning from practical practice with actual field visits Working as a team in the study of data See strengths, see problems, solve problems and collect data through various methods. As a result, students have more skills, knowledge, and understanding of the wisdom and way of life of the local people. able to produce media for creative communication of wisdom and interesting issues occurring in the area.

The efficiency of cultural and arts preservation and conservation projects : activities to develop communication of Thai wisdom to the new generation Majoring in Tourism Communication It is an activity that is in line with the College of Social Communication Innovations Strategic Plan. Strategies : 1 Create excellence in media education and communication innovation Objectives : 3 Develop graduates to have characteristics of New Generation Global Citizen Strategies : 1 Promote and develop students to have good ideas and attitudes with skills in Learning and the art of living Indicator : 1 The number of student development activities related to attitudes, morality, ethics and consistent with the monitoring and evaluation of the university's performance (4 dimensions) in Indicator : 1.1.3 Students have learning skills. know and the art of living Sustainable Development Goals - SDG SDG4 Goals : Equitable education ensures equal and inclusive education, promoting lifelong learning for all.