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Driving The Creative Economy For Area-Based Development In 4 Sub-Districts Of Sena District, Phra Nakhon Si Ayutthaya Province

Target Indicator Result
ขจัดความหิวโหย
SDG 2 ZERO HUNGER
2.3 By 2030, double the agricultural productivity and incomes of small-scale food producers, in particular women, indigenous peoples, family farmers, pastoralists and fishers, including through secure and equal access to land, other productive resources and inputs, knowledge, financial services, markets and opportunities for value addition and non-farm employment 2.3.2 Average income of small-scale food producers, by sex and indigenous status Collaboration and production capacity have been established for 'Kluay Break Taek' (Broken Brake Banana) by the Women's Group of Sam Tum Sub-district, located at 14/4 Moo 6, Sam Tum Sub-district, Sena District, Phra Nakhon Si Ayutthaya Province 13110. Through on-site development of packaging and production processes, average annual income has increased by 15%.
การศึกษาที่เท่าเทียม
SDG 4 QUALITY EDUCATION
4.3 By 2030, ensure equal access for all women and men to affordable and quality technical, vocational and tertiary education, including university 4.3.1 Participation rate of youth and adults in formal and non-formal education and training in the previous 12 months, by sex Project participants have equally received knowledge, regardless of gender or age. Activities were organized appropriately for each target group, focusing on key topics for comprehensive economic, social, and environmental development. Cultural capital and identity were used as a foundation to strengthen the community.
4.4 By 2030, substantially increase the number of youth and adults who have relevant skills, including technical and vocational skills, for employment, decent jobs and entrepreneurship 4.4.1 Proportion of youth and adults with information and communications technology (ICT) skills, by type of skill Youth are actively participating in utilizing media technology and online channels to support community products.
4.7 By 2030, ensure that all learners acquire the knowledge and skills needed to promote sustainable development, including, among others, through education for sustainable development and sustainable lifestyles, human rights, gender equality, promotion of a culture of peace and non-violence, global citizenship and appreciation of cultural diversity and of culture's contribution to sustainable development 4.7.1 Extent to which (i) global citizenship education and (ii) education for sustainable development, including gender equality and human rights, are mainstreamed at all levels in (a) national education policies; (b) curricula; (c) teacher education; and (d) student assessment Collaboration has been established between the university and local communities to jointly develop professional knowledge in various fields relevant to stakeholders. This collaboration ensures rights, equality, and participation for all genders and ages.
การจ้างงานที่มีคุณค่าและการเติบโตทางเศรษฐกิจ
SDG 8 DECENT WORK AND ECONOMIC GROWTH
8.9 By 2030, devise and implement policies to promote sustainable tourism that creates jobs and promotes local culture and products 8.9.2 Proportion of jobs in sustainable tourism industries out of total tourism jobs A cultural map has been created, providing opportunities to generate income sources for the community and locality. It also involves participation in developing sustainable local identities that stand out at the regional level.
เมืองและถิ่นฐานมนุษย์อย่างยั่งยืน
SDG 11 SUSTAINABLE CITIES AND COMMUNITIES
11.4 Strengthen efforts to protect and safeguard the world's cultural and natural heritage 11.4.1 Total expenditure (public and private) per capita spent on the preservation, protection and conservation of all cultural and natural heritage, by type of heritage (cultural, natural, mixed and World Heritage Centre designation), level of government (national, regional and local/municipal), type of expenditure (operating expenditure/investment) and type of private funding (donations in kind, private non-profit sector and sponsorship) Management of knowledge in local distinctive arts and culture has been implemented, integrating it with learning management and academic services for society. This allows people to access diverse cultures free of charge, as well as participate in learning and developing cultural skills such as visual arts, music, dance, and design for future career use and dissemination.
Caveat

Project Duration: 1 year, from fiscal year 2023 to 2024
Period: May 2023 - May 2024
Budget: First installment: May - October 2023
Budget: Second installment: March - May 2024
The Faculty of Fine Arts at Srinakharinwirot University is an entity with human resources, knowledge, and experience in implementing knowledge management processes to develop new creative innovations, product design, packaging, branding, and cultural heritage management for communities. It has effected change in area-based economic development, such as in Sa Kaeo and Nakhon Nayok provinces, by leveraging diversity in handicrafts, architecture, art, traditions, and culture to create integrated works of value that generate economic growth for society.
Chai Na, Maru Wichai, Ban Thaeo, and Sam Tum sub-districts in Sena District, Phra Nakhon Si Ayutthaya Province, are areas under the Faculty of Fine Arts' responsibility in the U2T BCG project. These areas possess diverse resources and cultural variety, with various community products. There is potential to develop these communities to drive the creative economy, integrating local arts, culture, and wisdom with the local community to create products based on cultural capital and local knowledge, which will further drive economic growth. To ensure sustainable development, the Faculty of Fine Arts is implementing a project following the U2T BCG project, titled "Driving the Creative Economy for Area-Based Development in 4 Sub-districts of Sena District, Phra Nakhon Si Ayutthaya Province" to propel a new economic model driven by innovation.
Project Objectives:

1.To create a cultural map by integrating knowledge of art, culture, and local wisdom in Chai Na, Maru Wichai, Ban Thaeo, and Sam Tum sub-districts, Sena District, Phra Nakhon Si Ayutthaya Province.
2.To establish a model for local cultural communities and create promotional media for tourism to drive the creative economy.
3.To create community identity through the dimensions of performing arts in music and dance, leading to new service formats.
4.To organize technology/knowledge transfer activities that lead to value addition for the local economy.
5.To create model curricula for Upskill/Reskill.
6.To develop product distribution channels and create cooperative networks.

Impact Level
Impact

1.Eight knowledge transfer activities leading to value addition for the local economy.
2. Three online learning media courses for community product development.
3. Three distribution channels.
4. Three arts and culture networks for community development.
5. Two promotional media and advertising video productions.
6. One Cultural Mapping covering 4 sub-districts in Sena District, Phra Nakhon Si Ayutthaya Province.
7. One creative music and dance performance set: "Sai Nathee Sri Sena" (The River of Sena).

This project is funded by a subsidy and delivered under Program 25, the Science, Research, and Innovation System Development Plan in Higher Education Institutions for University Reinvention, in collaboration with the Office of the Permanent Secretary, Ministry of Higher Education, Science, Research and Innovation, to implement the Reinventing University Project for the fiscal year 2023.

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